Metaphorically and phsyically, there is a lot of grey in India - from the haze in the hot and humid air to the run-down buildings, streets and rubble. But we find pockets of sunshine and sparkling gems. We visited Lijjat where women are hired from all walks of life to make money rolling, kneeding, sorting, cooking papad - a local flatbread made from lentil flour. They have an amazing business model that allows them to earn profit, and at the same time their business model provides a stable social function for women. In turn, they use this forum as a vehicle to provide education and healthcare to the women and encourage them toward education for their children.
In giving a sense of purpose to women, earned money to keep them off the streets, and encouraging them with their children, the by-product is creating better opportunity in tomorrow. Their leadership is transformational in a sense that their efforts are done in the context of equality and no caste influences as well. And, again we see a model where the noble purpose outweighs profitability and enterprise co-exists.
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